Starting This Weekend, The DMA Will Begin Charging For Its Late-Night Events.
It's been almost exactly two years since the Dallas Museum of Art stopped charging general admission fees for most exhibits during normal business hours. Up until now, that free-for-all's also included the museum's Late Night programming — performances, concerts, readings, film screenings, tours, family programs, etc. — that go down on the third Friday of every month.
But like the DMA's recently departed director Dr. Maxwell L. Anderson, who stepped down from his position last September before bouncing to New York, the free admission for Late Nights at the DMA have flown out the window.
Moving forward, DMA members and children under 11 will continue to receive free admission, but everyone else will have to start shelling out $15.
It makes sense on some level. Authors, speakers, musicians and museum employees don't work for free. And the once-monthly opportunity to visit the museum until midnight falls squarely outside of “normal operating hours.”
For its part, the museum says it's not pulling the plug on the whole free admission thing during normal operating hours at the moment. Instead, its position is that charging $15 for Late Nights will “help support and enhance educational programming and initiatives at the DMA.”
Still: It's important to note that you'll need to grab your wallet before stepping out to the Dallas Arts District each third Friday, starting now.