What is Central Track and why should you advertise with us?

Central Track covers everything the young, outgoing Dallasite is interested in — music, restaurants, bars, nightlife, fashion, sports, art and anything else connected to the most happening events in town on a given week — through the online-only, social media and mobile-ready means that our readers clearly prefer.

We’re different, sure. But we’re not revolutionary. We’re just embracing the revolution.

// Our target demographic is 18- to 35-year-olds who live in and around Dallas and want to know about the coolest happenings and most pertinent bits of news coming from in and around the city.

// Our average reader is 26 years old — and has been since our website’s inception in 2012.

// The youngest average age of readership among our top competitors is 42 years old. That’s a world of difference.

// We’re the go-to-source in Dallas for trendsetters, connectors and influencers.

// We average 75,000 unique visitors per month and upwards of of 5,000 to 6,000 visitors a day (depending on subject matter posted on the website).

// We have had over 4.53 million pageviews since our launch on February 12, 2012.

// We post an average of six to eight new stories that are directly relevant to our readers every single weekday.

// Our social media presence is very strong with a reach of over 34,000 in our targeted demographic each day on Facebook (14.4k), Twitter (10.4k) and Instagram (10.1k).

Here are some of the ways that you can advertise with Central Track

Monthly Display

We have all different types and sizes of web ads to suit your goals and budget. Ads appear throughout our site — on the homepage, the content sections and within the articles. Have a particular focus? We can customize your package towards a particular section.

Boosted Events & Places

Our new events directory is super slick and the definitive WHAT TO DO GUIDE for Dallas, now optimized for mobile. Get your Event or Place (coming soon!) in front of the eyeballs of your future customers.

Sponsored Stories

Advertorials on steroids! Why steroids?! Because Lance Armstrong is our copywriter.


We use Mailchimp to deliver emails to our subscribers on a regular basis. #bananas

Social Media

Grow your reach and social community with Central Track social media partnerships!