Pete Freedman

Co-Founder, President, Editor

Pete is the founder, editor and president of Central Track. He is the former music editor of the Dallas Observer. His work has been published in The Daily Beast, Deadspin, LA Weekly, Village Voice, Spin Magazine, The Miami Herald and The Toronto Star, among other major publications. The Association of Alternative Newsweeklies has honored his long-form narrative writing and his blogging efforts alike. In 2009, NBCDFW.com named him one of the 25 Most Interesting People in DFW, a fact he remains all too eager to bring up at dinner parties.

Anton Schlesinger

Sales & Marketing Director

Dallas born & raised, Anton left after high school in search of the best cultural and life experiences that New York had to offer, determined to make a dent in the entertainment industry. Anton gained extensive experience working for EMI Music & Frank151, providing client services and activations for many major & influential brands. After 12 years of building a career and street cred in NYC and LA, he realized that home (Dallas) is where the heart is, and is focused on helping Dallas become the best it can be.

Cory Graves

Associate Editor

Cory Graves is the Associate Editor at Central Track. He enjoys not only writing about Dallas and its local music scene, but being a part of it as a member of the band Vandoliers. Courtney Love once referred to him onstage as “my fucking therapist,” which he immediately put on his resume.

Obed Manuel

Associate Editor

Obed is a graduate of the UNT Mayborn School of Journalism, a taco lover, soccer aficionado, and an occasional jogger.

C. Bruce Willis, II

Co-Founder, Chief Executive Officer

Bruce is a local attorney and native of Louisiana. He has experience in print and online media, and has won awards on a national scale for this work. Bruce has experience in starting small to medium size businesses and has held the role of Executive Vice President at an aviation company in the DFW area.

Brian Bethel

Digital & Business Strategy

Bethel is a digital strategist and data scientist. He is drawn to disruptive and infectious behavior. What motivates him is taking brands to places they have never been before! Bethel has developed and executed successful strategies for some of the largest and most challenging brands such as Poo Pourri, Movie Tavern, Boost Mobile, Paciugo, 7-Eleven, FedEx, Nutella, Mary Kay, la Madeleine, ABC and many more!

Trevor Seeley

Operations Officer

Seeley is a seasoned media exec, running corporate marketing, business operations, and asset management for a variety of privately held companies before co-founding the White Pants Agency. Seeley has a knack for successfully helping companies tie marketing and advertising initiatives with operational objectives. Working with brands such as Dallas Design District, Incomm incentives, Dunhill Partners , Boost Mobile, Shoppas and many more.

Jeremy Hughes

Graphic Designer

Jeremy is completely and utterly obsessive about organizing things and finding the beauty in details. In the past, he’s done design work for the Granada Theater, Sundown, The Single Wide and The Double Wide. He also can't say no to scotch.

Kiersten Heflin


Visual Communications, to me, is a way of making ideas and information beautiful while simultaneously giving them form and function. It’s being able to communicate concepts and meaning through artistic means. It’s contributing to the world in the form of words, color, type, movement, images, and symbols. It’s being persuasive and informational in a way that reaches people’s emotions, as well as their minds.