The Crowds of JMBLYA ’14.
Much credit where it’s due to Scoremore, the entity behind Friday’s JMBLYA Festival at Main Street Garden Park: Them fools sure know how to draw crowds.
Sure, the lineup — one that featured hip-hop favorites Chance the Rapper, A$AP Ferg, RiFF RAFF and more, plus EDM heroes du jour RL Grime, Baauer and Cashmere Cat — secured by the organizers certainly had a lot to do with the fact that Friday’s event sold-out days in advance of its going down. But the general Scoremore promotion model itself, wherein music- and party-obsessed college and high school students are employed directly by the organizers to serve as each event’s street team, continuously proves itself a successful one.
It certainly did on Friday, too, where the evidence of as much could be seen in a simple visual scan of the audience. Sure, trap-centric EDM and up-and-coming hip-hop may indeed be young man’s game, but this bill was strong enough to raise the eyebrows of most any discerning music fan — and yet the crowd was uniformly youthful.
Get ’em while they’re young, the old adage goes. But, listen, Scoremore’s already got them.
And “them” was a see-and-be-scene set much as it was a party-ready one. Some fashion lessons to be learned here from this group? Sure:
• Tanktops are officially a thing for dudes.
• Crop-tops and cut-offs are the thing for ladies.
• Throwbacks have officially chic once more.
• Underbutt is the new sideboob, for better or worse.
Or, put more succinctly: Skin, and lots of it.
Oh well. Kids today, I suppose. They’re easy to shake your head at, sure. But you’ve got to respect the fact that they sure seem to know how to have a good time.
So props to them for that. Really.
Below, check out a collection our favorite crowd shots from Friday’s affair. And if you still want more, head on over to our Facebook page for even more crowd shots.
All photos by Mikel Galicia.