How Real Is The Jordan Spieth Hype?
To answer the question put forth by the above subheadline: Very real.
If we're being completely honest, though, the hype surrounding the Dallas-raised, Jesuit-educated 21-year-old Jordan Spieth was already pretty real heading into Masters Week. Before the tournament even started, he was ESPN golf analyst Andy North's pick to win the tournament and the odds-on second-favorite to win the Masters per online betting lines. Things then got even realer back on Friday when he was proving that neither his second-place tie at last year's tournament nor his 2015 opening-round burst was a fluke. By that point, the play-by-play crew for the tournament's television broadcast was praising Spieth's game and potential in near-orgasmic tones.
But now? Now that he's won the tournament and his first major championship? The realness of this hype is just insane.
Here's but a brief rundown of just how much attention and praise and even almost-backlash is being hoisted Spieth's way at this dream-come-true moment:
• Last night, he was on Letterman.
• This morning, he was on both NBC's Today and CBS' This Morning.
• He's going to be on the cover of this week's Sports Illustrated, which is running a story that proclaims that “The Spieth Era Beings Now.”
• A University of Texas sports blog is openly wondering if the one-and-done-at-college Spieth is already the best former Longhorn in pro sports at the moment — a list that also includes reigning NBA Most Valuable Player Kevin Durant.
• He's earning praise from all sorts of other pro sports stars, including props from former world No. 1 pro tennis star Caroline Wozniacki, whose congratulatory tweet to Spieth is being construed by some as shade thrown her former beau Rory McIlroy's way. (McIlroy finished fourth.)
• The Dallas Morning News is in love, as expected. They're calling him “Heir Jordan” and are here to remind us that Spieth was always a good kid by sharing a thank-you note he once sent to the family that helped him pay for his tuition at Jesuit.
• The Washington Post is hyping up Republican presidential candidate as “the GOP's Jordan Spieth.”
• He's being treated as a bona fide celebrity by pop culture sites like Uproxx, which is highlighting this week Spieth's friendships with various Dallas Cowboys players.
• His net worth is the subject of conversation. (He's already earned $4,958,196 in PGA Tour earnings this season.)
• He's flying around the country in private Under Armour jets.
• Speaking of Under Armour: His contract with that clothier is now all the rage — as maybe it should be, since the company, which produces no golf gear, only just before the Masters somewhat presciently tore up its previous deal with Spieth to replace it with a new, 10-year, heavily incentive-based one. The deal will keep Spieth in Under Armour clothes from head to toe on the golf course through 2025.
• He's so famous, his girlfriend is now somewhat famous — not to mention the subject of Yahoo SEO bait.
• He's so famous, his caddie is now somewhat famous: He now has a Wall Street Journal profile of his own and his own 2015 earnings are being gawked at.
• He's being called “eerily similar” to Tiger Woods.
• He's being described as “not yet” the “next Tiger Woods.”
• He's being called “no more 'the next Tiger Woods' than Tiger Woods has turned out to be 'the next Jack Nicklaus.'”
He is Jordan Spieth. He is the sun, the moon and the stars.