It's Not A Stretch To Say That Lululemon's Not Too Supportive Of Charity.
Dear Lululemon NorthPark,
How are you doing this lovely Friday? Probably, like us, you're just recovering from Halloween and trying to survive until the weekend gets here, right?
Actually, judging from the week you've just endured, we imagine you've got a little bit more on your mind than we do.
Honestly, what were you guys thinking when you decided to post a sign reading “we do partners yoga, not partners card” on the front of your NorthPark Center location? It doesn't look like it was a spur-of-the-moment thing either, like maybe a shift manager acting out in frustration about your mal''s discount cards and throwing a sign together. No, it looks like the stylish lettering was planned — and planned quite a bit in advance.
Perhaps, and this is the best case scenario as far as you guys concerned, you just didn't know that the cards benefit the Family Place. That seems pretty unlikely, seeing as how the cards have been around for 20 years and are the No. 1 fundraiser for North Texasâ€™ leading advocacy and support organization for abused women and their families.
Or maybe it was just another misguided attempt to be edgy, like the time you guys admitted that you only wanted skinny people shopping in your store? Or, say, that other time when you drastically misappropriated Buddhist doctrine.
Whatever the reasons, posting the sign was stupid and offensive. As was the fact that, despite the fact that Family Place executive director Paige Flink asked you take the sign down on October 26, you left it up until the 28th.
Shockingly, though, posting that sign wasn't even the worst thing you guys did this week. No, that honor goes to your lying about partnering with the Family Place after the uproar over the sign.
If we learned anything from Watergate, it's that “it's not the crime, it's the cover-up” that gets you. And, boy, did you guys bungle that cover-up.
Despite your telling everyone that you would be providing yoga and wellness classes to the Family Place's staff and clients, it turns out that you hadn't even met with the organization yet.
Maybe, instead of claiming to provide yoga classes for people for whom yoga is probably the last thing on their mind, you should consider just joining the Partners Card program. That way, Family Place gets the funding help it actually needs the most.
Until then, you guys will be just what you are now: assholes peddling $108 yoga pants.
Stephen Young and the rest of the Central Track Staff