Liv.e’s Video For Her Warm New Single Is A Throwback To The Days Of ’80s Deco-Style Public Access Television, And We’re Hooked.

Welcome to Song of the Day, where we hip you to all the new local releases you should be caring about. By highlighting one new North Texas-sprung tune every week day, our hope is that you’ll find something new to love about the rich and abundant DFW music scene five days a week.

Liv.e – “LazyEaterBetsOnHerLikeness”
RIYL: The Internet, Blood Orange, Jorja Smith.
What Else You Should Know: Dallas-based hip-hop and R&B artist Liv.e is somehow still under her hometown’s radar, even after she supported Earl Sweatshirt on last year’s “FIRE IT UP!” Tour and even received a cosign from Ms. Erykah Badu herself.

Last week, Liv.e dropped a music video for the single “LazyEaterBetsOnHerLikeness,” and the following day, Tyler, the Creator posted a snippet of it on his Instagram story.

“Placed a bet that you would come and find me,” she sings in kicking off the track. “Did I lose this game did I lose my money?”

The video, premiered by music publication, was directed by fellow Los Angeles rapper Pink Siifu, who employs a lo-fi, VHS-like aesthetic throughout and bookends it with a 1980s public access-esque credit sequence. The song’s barebones production accents this style perfectly with its reverbed, bedroom-pop rhythm guitar instrumental.

Suffice to say, we’re living for Liv.e.

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