Chicken Scratch Has The Best New Billboard In Town.

It's a rare thing when a company proves itself willing to advertise even the seediest truths about its business, rather than simply selecting the route of solely emphasizing its excessive positives.

But Dallas' family-friendly fried chicken joint Chicken Scratch isn't exactly your run-of-the-mill operation, as former Richards Group advertising copywriter Matt Bull recently learned firsthand when the restaurant approached him about conceptualizing a new billboard promoting its fare.

Turns out, the restaurant wasn't put off in the slightest when Bull joked that the ad they'd asked him to create promote the fact that the family-friendly establishment exists as something of an oasis between its Oak Cliff neighbors — a trailer park and a condemned motel. Much to Bull's surprise, actually, Chicken Scratch's brass wholly embraced the idea. Furthermore, upon seeing a first draft of the design for the billboard, restaurant management even asked Bull if Elliott Park, who'd been tasked with creating a Church of the Subgenius-inspired illustration for the planned billboard, could make his art “even creepier” than had been seen in his initial illustrated submission.

Or so goes the story that the currently and proudly self-employed Bull told AdWeek in an interview posted to the trade publication's “Ad Freak” blog this morning.

And, really, that glowing post is just the beginning of the attention that Chicken Scratch and Bull have received this week. Prior to the AdWeek feature, the billboard, which was only erected at the intersection of I-30 and Beckley Avenue this past Tuesday, had already become something of an Internet darling by Wednesday afternoon, when a post Bull had submitted about the ad to Reddit had been up-voted all the way to the frontpage of the content-sharing social site. (At the time of this posting, Bull's submission currently boasts an impressive 2,369 points and a whopping 15,321 up-votes.)

It's a funny ad — there's no doubting that. Check out the billboard, as photographed by Bull himself and posted to his aforementioned, well-received Reddit submission, below:

3815_2

3815_3

3815_4

3815_5

3815_6

3815_7

3815_8

3815_9

3815_10

3815_11

3815_12

3815_13

3815_14

3815_15

3815_16

3815_17

3815_18

3815_19

3815_20

3815_21

3815_22

3815_23

3815_24

3815_25

3815_26

3815_27

3815_28

3815_29

3815_30

3815_31

3815_32

3815_33

3815_34

3815_35

3815_36

3815_37

3815_38

3815_39

3815_40

3815_41

3815_42

3815_43

3815_44

3815_45

3815_46

3815_47

3815_48

3815_49

3815_50

No more articles