Check Out Some Of Denton's Top Rap Talents Going Hard In These Killer LRG Cyphers.
Recently, we came across something pretty dope happening up Denton way, where lifestyle clothing company LRG teamed up with a bunch of University of North Texas-connected rappers to put out a couple videos showcasing Denton's rap talents in the form of a cypher.
A collaborative effort between a UNT student currently involved in an LRG college program and UNT's collaborative Poetic Justice organization that aims to promote creativity and the art of expression, the result is a tandem of rather badass videos that feature some really talented young individuals.
After a short talk with some of the talent from the cypher and the people behind the scenes making it happen, we got all the details on how things went down.
An Austin native and UNT student, Luke Peterson (L0fty Beats) is involved in LRG's Lifted U college program, from which he gains experience in marketing and social networking through his brand representation. Additionally, it provides him opportunity for him to promote not only his own talents, but that of other musicians, too.
As far as the cypher goes, that was originally the idea of Fort Worth's Tarif Scott (Drugs the Model Citizen), who wanted to revisit Poetic Justice's 2013 first UNT Cypher concept and improve upon in. After Peterson heard of his efforts, the train was set in motion.
What's especially awesome about this project is that a majority of the artists in the cypher aren't just UNT students, but North Texas natives too, with the exceptions of the H-Town-reppin' Curt James and Mecca Dishmon. No matter their origins, though, every one of these guys and gals have pretty much got the idea of lyricism on point.
“What's going on here musically is a reflection of what is going on in music right now as a whole,” says Mecca, the only female MC in the cypher. “True, in Texas we have our own musical culture, but everything we are doing is a reflection of where music is going right now. There's a wide range of genres people are dabbling in. Everyone is moving in their own direction, and I think that's cool. We are all just trying to create something.”
And create something they have. Check it out the pair of videos below, along with some links to the featured performers' Soundcloud pages.