Premiere: Check Out Lev's Stunning, Pretty Darn Creepy Music Video For Never Let You Go.

Just about a month back, the Tyler-raised singer-songwriter born Holly Peyton released her five-song debut EP under the name LEV. That release, called Fear No Evil, is notable in that it stands among the most confident collections of pop songs we've seen from a newcomer around these parts in years. There's just a real admirable gumption and direction to that short-player's electro-tinged anthems — and, now, two music videos into her career, it seems as if that same spirit applies to LEV's visual efforts, too.

Back in April, you may recall, we premiered LEV's acid trip of a music video debut for her Haim-like first single, “Shadow.” Today, we're happy to premiere her second visual, the Onion Creek Productions-helmed “Never Let You Go.”

Filmed in a gorgeous, mid-century modern Austin home built in 1963 — a building designed by John S. Chase, the first licensed African-American architect in the state of Texas, interestingly — the video's director, Aaron Brown, explains the concept as a sort of Mad Men meets American Horror Story tale. Us? We see it as more of a Mad Men meets necrophilic Weekend at Bernie's deal, which, really, only makes its Betty-Draper-fantasies-come-to-life narrative more appealing in our eyes.

Here's Peyton's take on her own video: “[It] really shows the ultimate revenge and the courageous independent woman. This video really speaks to those who have been in a relationship where your identity and purpose has been taken away.”

It also leaves a bit of a cliff-hanger at the end. Like, for instance, is LEV's dead husband in the trunk of the car she's driving away — or are our minds even more sick than her character is here?

Guess you'd better watch and judge for yourself.

7269_2

7269_3

7269_4

7269_5

7269_6

7269_7

7269_8

7269_9

7269_10

7269_11

7269_12

7269_13

7269_14

7269_15

7269_16

7269_17

7269_18

7269_19

7269_20

7269_21

7269_22

7269_23

7269_24

7269_25

7269_26

7269_27

7269_28

7269_29

7269_30

7269_31

7269_32

7269_33

7269_34

7269_35

7269_36

7269_37

7269_38

7269_39

7269_40

7269_41

7269_42

7269_43

7269_44

7269_45

7269_46

7269_47

7269_48

7269_49

7269_50

No more articles
X