Watch Members of Dead Flowers Try To Bring Down The House In Their “I Won't Go” Video
When Dead Flowers frontman Corey Howe got a call from a friend in the contracting business this summer asking if he and his bandmates wanted to come hang out in a vacant house, drink a few beers and break whatever they wanted prior to its scheduled demolition, it wasn't a decision he had to labor over.
Like, at all.
What red-blooded, sledgehammer-wielding American male wouldn't jump at the chance to go all ape shit on somebody else's property and remain in good conscience? Hell, loads of Dallasites have even been known to pay for that kind of opportunity.
That's when it occurred to Howe: The rare opportunity would make the perfect premise to for his band's “I Won't Go” music video. And it totally should have been — in theory, anyway. The gritty blues-rock number from the band's debut album is definitely a sturdy enough cut to score an aggressive destruction scene.
But the thing that nobody really considered was the old, they-don't-make-'em-like-they-used-to cliche: The older model house was built much sturdier than anyone anticipated.
“By the time we got to the part of the shoot where we could break stuff, we were drained,” Howe says. “I remember picking up a sledge hammer and it literally bouncing off the wall and nearly landed on Ed's drums. The walls were solid wood under the sheet rock. It was ridiculous! We broke every window, brick, even the concrete step on the front porch. Pretty much everything but the walls. Stupid walls.”
Although it wasn't the video that the band or director Brent Duncan previously envisioned, the slightly self-deprecating twist made for a solid final cut nonetheless.
“I wanted this video to be true to what you were likely to see at a show — minus the sledgehammer and the axes, of course,” Howe says. “In retrospect, I wish the house would've been breakable. I think it would've been really cool. But the irony that it wasn't — and the way that house punked us — is pretty awesome. As they say, 'If you can't laugh at yourself…'”
In the end, says Howe, the final results are more befitting of he and his bandmates, anyway.
“Let's face it,” he says. “None of us are really tough guys. We don't need a tough guy video.”