Pete Freedman

Co-Founder, President, Editor

Pete is the founder, editor and president of Central Track. He is the former music editor of the Dallas Observer. His work has been published in The Daily Beast, Deadspin, LA Weekly, Village Voice, Spin Magazine, The Miami Herald and The Toronto Star, among other major publications. The Association of Alternative Newsweeklies has honored his long-form narrative writing and his blogging efforts alike. In 2008, named him one of the 25 Most Interesting People in DFW, a fact he remains all too eager to bring up at dinner parties.

Anton Schlesinger

Marketing Director

Anton is defined by tragedy he experienced as a slacker-teenager. He woke up one Halloween morning to discover that both of his parents had been turned into two headless Halloween decorations. After speaking to his equally irresponsible friends, Mick and Pnub, he discovered that his right hand had a blood-thirsty mind of its own and is hell-bent on wreaking havoc. Lastly, Anton's claim to fame as that he once made out with Jessica Alba.

Cory Graves

Associate Editor

Cory Graves is the Associate Editor at Central Track. He enjoys not only writing about Dallas and its local music scene, but being apart of it as a member of the band Vandoliers. Courtney Love once referred to him onstage as “my fucking therapist,” which he immediately put on his resume.

C. Bruce Willis, II

Co-Founder, Chief Executive Officer

Bruce is a local attorney and native of Louisiana. He has experience in print and online media, and has won awards on a national scale for this work. Bruce has experience in starting small to medium size businesses and has held the role of Executive Vice President at an aviation company in the DFW area.

Brian Bethel

Digital & Business Strategy

Bethel is a digital strategist and data scientist. He is drawn to disruptive and infectious behavior. What motivates him is taking brands to places they have never been before! Bethel has developed and executed successful strategies for some of the largest and most challenging brands such as Poo Pourri, Movie Tavern, Boost Mobile, Paciugo, 7-Eleven, FedEx, Nutella, Mary Kay, la Madeleine, ABC and many more!

Cole Field

Chief Strategy Officer

Cole thrives on ideas, problem solving, and has a creative passion. His entrepreneurial spirit led him to launch and grow multiple companies, where he has taken a wildly creative and interactive approach to innovation. His goal is to help others find how to use the technology available online to create better content, reach more people, and, most importantly, offer more value. Cole is the Director of Search and Innovations at White Pants Agency.

Trevor Seeley

Operations Officer

Seeley is a seasoned media exec, running corporate marketing, business operations, and asset management for a variety of privately held companies before co-founding the White Pants Agency. Seeley has a knack for successfully helping companies tie marketing and advertising initiatives with operational objectives. Working with brands such as Dallas Design District, Incomm incentives, Dunhill Partners , Boost Mobile, Shoppas and many more.

Kiersten Heflin


Visual Communications, to me, is a way of making ideas and information beautiful while simultaneously giving them form and function. It’s being able to communicate concepts and meaning through artistic means. It’s contributing to the world in the form of words, color, type, movement, images, and symbols. It’s being persuasive and informational in a way that reaches people’s emotions, as well as their minds.

Jeremy Hughes

Graphic Designer

Jeremy is completely and utterly obsessive about organizing things and finding the beauty in details. In the past, he’s done design work for the Granada Theater, Sundown, The Single Wide and The Double Wide. He also can't say no to scotch.